the designers who got the most social media buzz during new york fashion week

CURIOSITY LEADS TO fun times. My coworker, Amy Gershkoff (aka analytics GENIUS) and I thought: So... everyone is using social media. But which designers are using it well, connecting with their fans and actually gaining traction? We followed 30 designers, analyzed their activity, created a super cute infographic and seeded the piece in Business Insider. Doesn't it feel good when professional and personal lives collide in the best possible way? YES!


new york fashion week: as seen through instagram

BCBG Max Azria


Richard Chai

Nicholas K

Tadashi Shoji


Peter Som

Jason Wu

Rebecca Minkoff

Charlotte Ronson

WAAAAIIIIIIT. IT'S NYFW? I guess I can stop exing through my calendar days now :) Heads Up! I'm updating this post as the days and the shows continue.

DAY 1: TADASHI SHOJI. Such beautiful gowns and colors. Anyone have any galas I can attend :)

DAY 2: Peter Som started off with a ROAR from and Jason Wu showed a line that speaks to my heart. Lace, leather, high waisted looks with chic bare backs. And Hillary Rhoda looks STUNNING in Rebecca Minkoff. Charlotte Ronson ends the night with a black and white jumper (last image, 3rd model) that I would probably give my left pinky to own. #justsayin

Love,
JKC